Question: Star: The iPhone is Apple s most profitable and significant product line. It has a high market growth rate and a dominant market share in

Star: The iPhone is Apples most profitable and significant product line. It has a high market growth rate and a dominant market share in the smartphone industry. Apple has successfully expanded its ecosystem and introduced new models and features to maintain its position as a star product. iPad: While the iPad has faced some competition from other devices, it still maintains a strong market share and growth rate in the tablet market. It is considered a star product for Apple. Mac: The Mac has experienced a resurgence in recent years and has gained market share in the personal computer market. It is considered a star product for Apple. Question mark: The Apple Watch has been a popular smartwatch, but its market share is still relatively small compared to other wearables. It is considered a question mark product for Apple, requiring further investment and growth to determine its long-term potential. Cash Cows: iPod and Tunes has been a significant cash cow for Apple, generating revenue from music sales and other digital content. The iPod and iTunes were highlighted as significant revenue generators for Apple, with the iPod having sold millions of units and iTunes having sold billions of songs. These characteristics align with the typical traits of cash cow products in the BCG matrix, which are established in mature markets and generate steady cash flow. Dogs: Apple TV has a loyal user base and offers some unique features; it has a relatively small market share and faces competition from streaming services and other entertainment platforms. It is considered a dog product for Apple. For Apple Pay, while its widely accepted, it hasnt achieved the level of adoption or usage that was initially anticipated. Many people still prefer traditional payment methods like credit and debit cards, despite the convenience and security features of Apple Pay. In this sense, Apple Pay could be seen as a product with relatively low market share in a market that may not be growing as rapidly as expected. 1. Based on the BCG matrix you created; how does it help derive strategic investment decisions?

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