Star Wars: The Acolyte$$ Brand Impact

Thinking Through the Multiple Issues

Students should list the pros and cons of the dialogue surrounding opinions of influencers. Reference should be made to at least three of the following marketing concepts: The multistage mass communication model, differences in buyer behaviour between high involvement versus low involvement, the brand adoption model, the buyer readiness model come on brand loyalty, market segments and product positioning, line extension versus brand extension, Ansoff matrix, BCG matrix, life cycle theory.

Presentations should be limited to $4$ minutes per person, $8$ minutes the group. Students should use whiteboard to identify the key concepts and elaborate in their formal written submission.