Question: Starbucks and Nike have developed blockchain based loyalty programs to deepen customer relationships and drive brand loyalty. Which of the following is NOT the common
Starbucks and Nike have developed blockchain based loyalty programs to deepen customer relationships and drive brand loyalty. Which of the following is NOT the common features of both Nike and Starbucks new loyalty program?
A Both rewards use a tierbased system where customers can achieve higher status for more exclusive benefits.
B Both loyalty programs offer exclusive access to products through seasonal promotions.
C Rewards can accumulate points based on monetary transactions.
D Rewards benefits are primarily redeemable instore or through the mobile app.
E None of the above
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