Question: Starbucks Coffee classifies its customers into two types unsatisfied or satisfied. The behavior of these customers can be summarized as follows: Behavioral Metric Unsatisfied Customer

Starbucks Coffee classifies its customers into two types unsatisfied or satisfied. The behavior of these customers can be summarized as follows:
Behavioral Metric Unsatisfied Customer vs Satisfied Customer
Number of visits per month 2.7 vs 4.3
Average ticket size/visit $3.88 vs $5.06
Expected customer life (years)3.3 vs 4.4
(a)(4 pts) What is the difference in retention rate between two customer types? Show work. If the given information is not enough, what additional information would you need?
(b)(4 pts) What specific additional information would you need to determine the difference in customer lifetime value (CLV) between the average unsatisfied customer and the average satisfied customer?

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