Question: Starbucks does a quick Willingness-to-Recommend questionnaire. They get 100 responses. What is the NPS score? Looking at the distribution of scores at the top and

Starbucks does a quick Willingness-to-Recommend questionnaire. They get 100 responses. What is the NPS score? Looking at the distribution of scores at the top and bottom (highest scoring and lowest scoring groups), what conclusions might you draw about the consumers? What questions might you want to ask? Would you recommend changes to refine your target market?

Scale Response	# Participants Responding	Scale Response	# Participants Responding
0	23	6	0
1	10	7	5
2	2	8	10
3	2	9	20
4	2	10	25
5	1

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