Question: Starbucks has maintained a hierarchical entry mode entry mode for all of its stores to ensure control and customer contact. In a recent CBC article

Starbucks has maintained a hierarchical entry mode entry mode for all of its stores to ensure control and customer contact.

In a recent CBC article in class, Starbucks announced closure of 200+ stores in North and America and that they would open a series of kiosk stores that required the use of their mobile app to place food and drink order.

WHY DO YOU THINK HIRARCHICAL MODE IS BEST FOR THE EXPANSION OF KIOSK STORES IN North America.

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