Starbucks is worried about their future. They are debating about what direction to go in: Proposal 1
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Question:
Starbucks is worried about their future. They are debating about what direction to go in:
Proposal : Expand the beverage choices to include choices that are rising in popularity, such as fruity coffees. People dont realize that after Brazil, Vietnam is the second largest producer of coffee.
Proposal : Start major ad campaigns and raise the visibility of the brand. Create a Coffee Day and give discounts.
The projected financial return is about the same.
Using the three pillar approach, analyze the two proposals and make a choice. Which proposal would you pick and why?
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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