Question: Starbucks Problem Statement: Starbucks has had problems with refreshing its brand and instead of focusing on keeping the loyal customers the company has focused on

Starbucks Problem Statement:

Starbucks has had problems with refreshing its brand and instead of focusing on keeping the loyal customers the company has focused on growing fast.

Have you ever participated in an audience-centric type of research?If so please explain when/how?Show an example of how Starbucks would use audience-centric research.

What would your research questions and hypothesis be?

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The report will be written by Leslie Cartwright.

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We are dependent on their services for our operation.