Start with a situational$/$SWOT analysis, by labeling the different strengths, weaknesses, opportunities, and threats faced by this business venture with regard to the sports calendar offering that you are working on$.$ Typically, strengths & weaknesses are factors internal to the firm, while opportunities & threats are factors posed by the external environment.

Then, proceed toward doing the Market Segmentation and Targeting for this sports calendar offering. Explain the manner in which you have segmented the market, by explicating the variables you have used for segmentation, as shown by the research in the case itself. This determines which of the segments will constitute your prospective target market for the calendar.

${?}^{**}$ Now, you enter the phase of designing the marketing strategy for this business. The task calls for setting and implementing the suitable combination of your marketing mix elements $(4$P$\text{'}$s$)$ to target your prospective market, as follows: