Started in $1982,$ HSN $($Home Shopping Network$)$ has become a $$2\mathrm{.}8$ billion multichannel retailer, using television, e$-$commerce, m$-$commerce, catalogs, and bricks and mortar stores. It has recently launched applications for all major smartphones. HSN reaches $90$ million homes, $24$ hours a day, $7$ days a week, $365$ days a year. HSN has always been an innovator in its use of integrated marketing communications. Promotion is the communication element of the $4$ Ps$.$ Marketers can use a variety of communication disciplines. Doing so requires Integrated Marketing Communications $($IMC$).$ IMC involves coordinating the use of these disciplines to provide message clarity, message consistency, and maximum communication impact. Technology has expanded the channels marketers can use to reach their target customers. Technology has also changed how an audience can interact with the broadcast content. In this activity, you will be applying your knowledge of IMC to the specific case of HSN$.$