Question: Starting with the finished version of Example 6 . 2 , change the decision criterion to maximize expected utility, using an exponential utility function with
Starting with the finished version of Example change the decision criterion to "maximize expected
utility," using an exponential utility function with risk tolerance $ Display certainty equivalents on
the tree.
a Keep doubling the risk tolerance until the company's best strategy is the same as with the EMV criterion
continue with development and then market if successful.
The risk tolerance must reach
before the risk averse company acts the same as the
EMVmaximizing company.
b With a risk tolerance of $ the company views the optimal strategy as equivalent to
receiving a sure $
even though the EMV from the original strategy with no risk tolerance
is $
Round your final answer to the nearest $ if necessary.
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