State three digital marketing objectives in SMART format. Digital marketing objectives: Provide rationale for each objective
Question:
State three digital marketing objectives in SMART format.
Digital marketing objectives:
• Provide rationale for each objective and identify which marketing mix element it supports. Include primary/secondary research data,
• Identify the top market opportunity for the client, including rationale.
Other Digital Strategies
Provide an overview of additional digital marketing strategies (as appropriate) including, but not limited to; Online Reviews, App, Advertisements, Email, etc.
• Provide implementation timing for each additional digital marketing strategy
• Provide a contingency plan
• Identify how the customer experience has been improved using key capabilities in the digital customer journey
• Provide a customer journey map infographic in Appendix
• Use primary and secondary research to support recommendations
• Information is concise and well-sourced
Auditing and Assurance services an integrated approach
ISBN: 978-0132575959
14th Edition
Authors: Alvin a. arens, Randal j. elder, Mark s. Beasley