Question: State whether the given statements are True / False . a ) In the case of psychographic segmentation, the market is divided based on purchase
State whether the given statements are TrueFalse
a In the case of psychographic segmentation, the market is divided based on purchase decision and product or brand usage made by consumers.
b In mass marketing strategy, the marketing manager decides to enter a select market segment instead of all the available market segments.
Question options:
aTrue, bTrue
aFalse, bTrue
aTrue, bFalse
aFalse, bFalse
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