Question: State whether the given statements are True / False . a ) In the case of psychographic segmentation, the market is divided based on purchase

State whether the given statements are True/False.
a) In the case of psychographic segmentation, the market is divided based on purchase decision and product or brand usage made by consumers.
b) In mass marketing strategy, the marketing manager decides to enter a select market segment instead of all the available market segments.
Question 1 options:
a-True, b-True
a-False, b-True
a-True, b-False
a-False, b-False

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