Stefan Hawkins and his partner, Laquana Barber, opened Good Brotha's Book Caf on January 18, 2021 in

Stefan Hawkins and his partner, Laquana Barber, opened Good Brotha's Book Café on January 18, 2021 in midtown Harrisburg. They offer books, their own coffee they branded as Fifth Acres Coffee, pastries, salads, sandwiches, and wraps--with many vegan options. (They were the previous owners of House of Vegans located across the street but were forced to close that restaurant after sales drastically dropped when the pandemic hit.)

Check out their Facebook and Instagram pages to learn about their commitment to education and giving back to the community--yes, strong corporate social responsibility! Read their Yelp reviews to hear customers rave about their five-star service. Local media covered their grand opening which resulted in articles in PennLive and The Burg. This past summer, Fifth Acres Coffee beans were placed on the retail shelves at local grocery store chains, Karns Food and Giant Food Stores. This is a huge business win for Stefan and Laquana!

You've been hired as a marketing consultant to help Stefan and Laquana promote their Good Brotha's Cafe AND their Fifth Acres Coffee beans.

How could personal selling be used to promote Fifth Acres Coffee beans outside of the cafe? Any other local or national partnerships you could suggest for Fifth Acres Coffee? How would you promote the coffee beans business - would you use B2B (Business-to-Business) or B2C (Business-to-Consumer) or both?

Any additional corporate social responsibility initiatives (from Chapter 3) you would suggest that could lead to potential opportunities for publicity?  

Answer rating: 100% (QA)

A personal selling campaign could be used to promote Fifth Ac res Coffee beans outside of the cafe b... View the full answer