STEP #1 (75%):

Prepare a plan following the 7 steps discussed in class throughout the semester

Submit your presentation with the following sections saved as PDF in Moodle by August 1, before the class:

o SMART Objectives for Marketing on Social Media

o Persona profile (Demographics) and their Happiness, Frustration, Fear, and Ambition points

o Competitor Research for one of your main competitors (include their social media assets, the fan base, average impressions, and Average Engagement.

o Social Media Mix showing your top 4 social media platforms that you will be using with screenshots and links to each.

o Social Media Calendar for a complete month with at least 5 posts scheduled for each week so at least 20 scheduled posts.

o Provide five creative content pieces for your social media channels, covering a Video Post, Product Post, Event Post, Poll Post, and, a News-Post.

o Provide your social media metrics, so how will you be measuring your success in the social space. This could be your impressions, reach, or engagement.