Question: Step 1: Brainstorm with your group and choose a specific market you want to evaluate. Step 2: Apply the market attractiveness model by following the

Step 1: Brainstorm with your group and choose a specific market you want to evaluate. Step 2: Apply the market attractiveness model by following the seven steps: 1. Identify variables to evaluate segments. 2. Identify weighting across variables. 3. Identify segments to evaluate. 4. Add up the total size of the variable. 5. Calculate the weighted score. 6. Repeat for each segment. 7. Calculate the segment total score Step 3: Create an ideal customer persona based on your selected target segment. You will represent your analysis and conclusion in next week's class using PPT. Be sure to mention the specific attractiveness variables your group chooses and why. Your presentation should be no more than 7 mins long with no more than five slides.

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