Step $1.$ Changing Customer Expectations

Explore the challenges associated with changing customer expectations in the global market. Analyze the potential impact of evolving consumer needs on the business and propose effective strategies to adapt the marketing approach.

Step $2.$Generational Diversity

Delve into generational diversity, examining the needs and motivations of different generations. Investigate effective strategies employed in generational marketing and provide actionable recommendations on how the business can tailor its marketing efforts to address the preferences of various age groups.

Step $3$: Role of Leadership

Analyze the critical role of leadership, with a specific focus on the Chief Marketing Officer $($CMO$)$ as a change agent. Evaluate how effective leadership can navigate potential global marketing challenges and contribute to long$-$term success. Provide well$-$supported recommendations on leadership strategies for the CMO to lead the company through potential obstacles.

Step $4$ Comprehensive Solutions and Recommendations

Synthesize insights from Steps Two to Four and present comprehensive solutions and recommendations for the local business. This involves crafting a strategic roadmap that integrates solutions to overcome potential global marketing challenges, aligning with the company's overarching long$-$term objectives.