Step $1$: Choose Two CompaniesSelect two companies from different industries: one that primarily uses a B$2$B $($Business$-$to$-$Business$)$ model and another that uses a D$2$C $($Direct$-$to$-$Consumer$)$ model.B$2$B companies are those that primarily sell products or services to other businesses. For example, Microsoft is a B$2$B company because a significant part of their business involves selling software solutions to other businesses. Similarly, Boeing sells planes to airlines, making it another B$2$B example.On the other hand, D$2$C companies sell directly to the end consumer. Companies like Nike, which sells its products directly to consumers through its stores and website, or Dollar Shave Club, a subscription service that delivers razors and other personal grooming products directly to customers, are examples of D$2$C companies.If you're not sure which category a company falls into, look at their websites or conduct a quick search about their sales model.Step $2$: ResearchConduct in$-$depth research on both companies, focusing on:Sales Strategy: How do they approach selling? Who are their target customers? What value do they emphasize in their sales process?Customer Strategy: How do they identify and segment their customers? How do they tailor their approach for different customer segments? What customer needs or desires do they aim to fulfill?Business Culture: What are their core values? How do these values influence their sales and customer strategies?Alignment of Selling and Buying Processes: How does each step in their sales process correspond to the customers buying process? How do they make it easy and attractive for customers to purchase from them?Use a variety of sources for your research: company websites, industry reports, news articles, online interviews, case studies, etc.Step $3$: AnalysisBased on your research, compare and contrast the sales strategies of the two companies. Here are some guiding questions for your analysis:How does each company's sales strategy reflect its B$2$B or D$2$C model?How does each company's strategy align with its respective business culture and customer strategy?In what ways does each company's selling process align with its customers buying process?How do the influences that shape customer$-$buying decisions differ in each company's industry?What are the key strengths and weaknesses of each company's sales strategy?How could each company potentially improve its sales strategy and better align it with its business culture and customer strategy?