Step #$1$:

Develop an imaginary "Audience" that you might come across in a business setting $($could be a client, customer, boss, co$-$worker, etc...$).$ Include, at least ten demographic and psychographic factors. For example, $45$ years old, caucasian, female, living in Southern California, college professor, married, runner, risk$-$taker, loves coffee, values autonomy, is religious, values high$-$end travel experiences.

Step #$2$:

The "purpose" of your message is to:

INFORM

Inform:

Documents that explain procedures, announce meetings, answer questions, or transmit findings. Example: Order Confirmation Emails, Instructions for how to do something, messages informing staff of an upcoming meeting, messages letting employees know of an upcoming IT system maintenance, a new break room cleanliness policy, or a new all$-$hands meeting time, a new product launch delay, or the creation of a new division within the company.

Step #$3$:

Write a message to your Audience $($Step $1)$ with your Purpose $($Step $2)$ about one of the products below.

Choose one product from the list of products below:

$-$ Cell phone cases

$-$ Gourmet Pet Treats

$-$ Pool Noodles

$-$ Biodegradable straws

$-$ Hot sauce

$-$ Home security system

Make sure as you are writing this message, you think about things like:

$1.$ What channel is best to deliver this message to your audience? $($Email$,$ Social Media Post, Phone call, face$-$to$-$face meeting?$)($Is it a $20-$year$-$old? How do $20-$year$-$olds communicate best? Is it a $60-$year$-$old? Is it a mom? Etc... Think through these aspects when determining your channel$)$

$2.$ How can you shape your message and language to speak to the demographic and psychographic of your audience? What is important to them? How can you tailor your message to your audience?