STEP 1: Find a company that advertises the same product to different genders in distinct ways. For example, look for clothing brands, beer companies, body care products, condoms, razors, energy drinks, health products, etc.

STEP 2: Post the two different ads or links to the ads in the discussion forum, along with a paragraph explaining how and why the two ads play into gender stereotypes.

STEP 3: Pick either the functionalist, conflict or symbolic interactionist perspective to analyze how someone from that perspective would analyze your two selected advertisements. In addition, add your own thoughts and explanation as to how someone from that perspective may think about gender or sexuality.

STEP 4: Review the American Association of University Womens report on pay disparity, The Simple Truth about the Gender Pay Gap, and connect it to the information presented in the chapter. After reviewing the report, browse through the Global Gender Gap Report 2017 (Refer to tables 3 and 4) and compare and contrast the findings between the United States and two other countries (be sure to select at least one developing or under developing country). Share with us what you found to be the most shocking, intriguing, and or interesting. Discuss some of the stereotypes associated with the countries and their gender relations as well as your overall findings.