Step 1- Find a recent article (no more than 2 weeks old) from a reputed business publication like Bloomberg, Business Insider, Forbes, Quartz, Inc., Yahoo Finance, The Star, and the Globe and Mail. The article needs to be relevant to the topic for the week. Step 2- Read the article. Step 3- Take a note of the key points. Step 4- Read one more related articles and take notes of the key points. Step 5- Make a PowerPoint presentation using the key takeaways from the three articles. Make sure you follow the APA style TOPIC FOR THE WEEK Who are the customers? ( This unit the explores market research as the foundation for understanding the buying behaviours of customers and the importance of that knowledge for strategic marketing decisions )