STEP 1: Find one advertisement that is based on the psychographic segmentation variable, and one based...

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STEP 1: Find one advertisement that is based on the psychographic segmentation variable, and one based on the behavioral segmentation variable. For both ads, support your proposal that it represents use of the variable, including identification of the specific variable component. Additionally, suggest the targeting strategy behind the ad, and support your suggestion. Examples already shown or discussed in the text are not acceptable. The ads cannot be from the same company or brand, and should not be for the same product or service. STEP 2: Using Microsoft Powerpoint, create a presentation of your ideas. Your presentation should include the advertisement (image/copy), as well as supporting rationale. It should be no more than 6 slides. Additionally, the presentation should be a professionally developed and marketing inspired presentation that creates and adds value to the discussion. Feel free to include a recorded narration (yours) with your presentation. STEP 1: Find one advertisement that is based on the psychographic segmentation variable, and one based on the behavioral segmentation variable. For both ads, support your proposal that it represents use of the variable, including identification of the specific variable component. Additionally, suggest the targeting strategy behind the ad, and support your suggestion. Examples already shown or discussed in the text are not acceptable. The ads cannot be from the same company or brand, and should not be for the same product or service. STEP 2: Using Microsoft Powerpoint, create a presentation of your ideas. Your presentation should include the advertisement (image/copy), as well as supporting rationale. It should be no more than 6 slides. Additionally, the presentation should be a professionally developed and marketing inspired presentation that creates and adds value to the discussion. Feel free to include a recorded narration (yours) with your presentation.

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Slide 1 Title Slide Title Understanding Segmentation Psychographic vs Behavioral Targeting Subtitle Exploring how Ads Leverage Different Segmentation Strategies Your Name Affiliation Optional Consider ... View the full answer