Step $1-$ For this portion of the project, start by reading the article, "Value Proposition Definition for Agricultural Value$-$Added Businesses" by Dr$.$ Vincent Amanor$-$Boadu. It is posted as a PDF link with this assignment.

Step $2-$Choose an agribusiness, food manufacturing or food service company and the company that you choose must be a company that has you as a loyal customer.

A company that I would choose that has me as a loyal customer would be Tillamook ice$-$cream.

Step $3-$Using ideas from the article, try to create this company's value proposition that has led to your loyalty. To do this, try to address one or more of the following,

In what way has this company transformed "ordinary products into extraordinary experiences"?

Among the competing solutions that are available to meet your "need", why does this company meet your need the best? Why is this company's solution superior?

In what ways does this company excel at the "acquisition$-$satisfaction cost ratio"? How does this company deliver high levels of satisfaction relative to the costs you must pay $($in terms of money, time and effort$)$ to acquire this company's goods and services?