Question: Step 1 In a word-processing document, prepare a 9 2 matrix. Place the nine mission statement components down the left column. Across the top of

Step 1 In a word-processing document, prepare a 9 2 matrix. Place the nine mission statement components down the left column. Across the top of the file have two columns, one being Coca-Cola and the other being PepsiCo. Step 2 Write Included or Not Included in each cell of your matrix to indicate whether you feel each particular mission statement includes the respective mission statement component written from a customer perspective. Justify your opinion.

Text: David; Fred R., STRATEGIC MANAGEMENT: A Competitive Advantage Approach, Concepts , 17th edition, Prentice-Hall

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