Step 1. Insight Mining Exercise Assume you work for a national disaster relief organization who is reevaluating it's tactics. You are about to work on the strategic mission below. Even though disaster relief is something you've been doing for decades, the world has been changing faster than your organization and so its time to reevaluate and reinvent your core services. Background Narrative: According to the UN's disaster-monitoring system, America sits alongside China and India in suffering the greatest number of natural disasters globally between 1995 and 2015. These include earthquakes, storms, oods and heatwaves that either cause at least ten deaths, affect more than 100 people, or prompt the declaration of a national emergency. Since 1970, the number of disasters worldwide has more than quadrupled to around 400 per year. (The Economist) It's expected that natural disasters will be more severe in the future causing more damage. Our current tactics will become less effective leading to more damage, deaths, and long term suffering of those affected. Our mission as a company is to help as many people as possible. To keep doing this we need ideas for how to react faster to, and even get ahead of the needs of those we serve. Strategic Mission: We need ideas for reducing the short and long term effects of natural disasters around the world. What could you personally do (in addition to going online) to experience this mining method? Who would you talk to? What online/research- based mining could you Mining Categories do? Write the name of what you found AND the url address. Instructor Advice Insight Mining - Voice of the Customer Market Mining - Understanding Direct and Indirect Competitors Patent Mining - Finding Inspiration from Patents and technology. A A LII-JIHIII. I'Illllllu vuluu u: the Customer Market Mining - Understanding Direct and Indirect Competitors Patent Mining - Finding Inspiration from Patents and technology. Wisdom Mining - Borrowing Brilliance from Academic Research Future Mining - Anticipating future shifts, leveraging current trends Unrelated Mining - Analogies and force associating unrelated t. ics $23 STEP 2: Now, choose two outcomes from your above mining exercise that interests you most. You will next explore and analyze your idea further within two categories: :2 Disruptive: A break or interruption in the normal course or continuation of some activity, process, etc. To disrupt is to break up or disturb something's course. :2 Divergent: Moving or extending in different directions from a common point . Utilizing the mind in inventive. free-owing ways to solve a given problem and find multiple creative solutions. Divergent thinking is characterized by "thinking outside of the box," and tends to involve the free-ow of concepts and spontaneous ideas. Divergent Prompts: Locate a new source of Disruptive Information: Write two to three open- information that you Summarize the ended questions or found online. Write the information that is most possible ways to apply Instructor Advice name of your source / interesting or this information to spark Article Name unexpected. your own or your team's thinking