Step 1: Using all available resources, complete the one-page Business Model Canvas for ULTA Beauty (NASDAQ: ULTA) as it operates today. The Business Model Canvas can be found on page one of the attached template. This portion of the assignment should not exceed one page. Descriptions and questions prompts for each element of the model are include on pages two and three.Business Model Canvas
Key Partners	Key Activities	Solution & Value Proposition		Customer Relationships	Customer Segment & Problems
	Key Resources			Channels
Cost			Revenue

Customer Segments: An organization serves one or several Customer Segments.

Questions to ask:

1. Which customers and users are being served?
2. Which jobs do they really want to get done?
3. For whom is the organization creating value?
4. Who are the most important customers?

Value Propositions: Organizations seek to solve customer problems and satisfy customer needs with Value Propositions.

Questions to ask:

1. What is the organization offering them?
2. What is that getting done for them?
3. Do they care?
4. What value is the organization delivering to the customer?
5. Which one of the customers problems is the organization helping to solve?
6. What bundles of products and services is the organization offering to each Customer Segment?
7. Which customer needs are we satisfying?

Channels: Value Propositions are delivered to customers through communication, distribution, and sales Channels.

Questions to ask:

1. How does each Customer Segment want to be reached? Through which interaction points?
2. How are they being reached now?
3. How are the Channels integrated?
4. Which ones work best?
5. Which ones are more cost-efficient?
6. How are they being integrated with customer routines?