Step $2-$ Explain and Reflect on the Process

Answer the following question explaining your experience using the Nike For You customization website. Assume your reader has never purchased something online but is familiar with Nike shoes.

List the steps of the Nike Customization process

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Based on what you have learned in Chapter $8$ and your own experience customizing shoes at Nike by You, what do you think is entailed in making the Nike customization process work?

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What barriers would this process create for customers?

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Why do you think Nike has developed this means of marketing products?

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How would you improve the process?

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