STEP $2$: RESEARCH POSSIBLE SOLUTIONS

Conduct follow$-$up research that focuses on the main factor$($s$)$ identified in Step $1$ that were found to be contributing to the decline in restaurant satisfaction scores. What research$-$based suggestions can you provide the industry? Look for current practices that are resonating well with customers and are having a positive impact on addressing the core issue$($s$)$ identified.

STEP $3$: IDENTIFY CUSTOMER SEGMENTS

While restaurant segments were discussed in Step $1,$ identify a minimum of five key consumer segments that are likely utilized by the restaurant industry. These can be a mix of demographic, psychographic, behavioral, and usage segments. In order to identify appropriate segments for this industry, conduct secondary research and cite your sources.