Question: Step 2: Using these two attributes, construct a positioning (perceptual) map for this industry using the information presented in the case. Samsung Galaxy S9 Plus

Step 2: Using these two attributes, construct a positioning (perceptual) map for this industry using the information presented in the case. Samsung Galaxy S9 Plus Google Pixel 21 Sony Xperia XZ2 LG V3OS Thing iPhone X HTC U11 Plus Attributes Battery Battery Life (High) Life (Low) (hours: (hours: minutes) minutes) Processor Processor Speed Speed (Slow) (Fast) (GHz) (GHz) 8:05 8:41 8:57 9:34 8:30 7:32 2.80 2.49 2.35 2:45 2,70 2.45 I Step 3: 1. By referring to this perceptual map, what conclusions can you draw regarding the positions of these competitors in the industry? 2. What opportunities exist for repositioning? 3. 3. What opportunities exist for potential new entrants

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