Question: STEP 2: Using your SWOT Analysis provide an IMPROVEMENT PROPOSAL that details four areas where your venue could be improved on to gain competitive advantage.

STEP 2: Using your SWOT Analysis provide an IMPROVEMENT PROPOSAL that details four areas where your venue could be improved on to gain competitive advantage. Your proposal should: Identify four potential areas for improvement. Explain how the improvements will lead to competitive advantage. Provide relevant examples and research to justify your proposal.

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