Step 3: Use the techniques in this lesson to interview or survey potential customers.

Step 4: Use the findings of your research to inform your thinking around your business opportunity. Use the Customer Interview Results template to capture the results and your thoughts on how to proceed based on the results.

STEP 1: Customer Interview Plan My Assumed Value to My Customers How I Will Use Market Research to Test This Assumption 1 Customers are interested in using handmade soaps as Identify potential customers: I will approach women in opposed to commercially available ones. my local community who I believe may be interested in my handmade soaps. I could also reach out to women's groups, online forums or social media groups focused on skincare. 2 Customers have dry skin during winter that needs I am testing to use of customer profiles, such as moisturizing. demographic information, pain points and challenges, and prior experience with similar products/services. 3 Women are the primary target market for my handmade Conduct the interviews: I will approach potential soaps. customers and ask if they would be willing to participate in a short interview. I will conduct the interviews in person or through a virtual platform, depending on the customer's preference. 4 Customers are willing to pay a premium price for I must use the data collection for finding the data handmade soaps. collection methods, tools to be used, and participants. 5 Customers would prefer to buy from a local artisan Take action: Based on the results of the interviews, I will rather than a large corporation. make any necessary changes to my product or marketing strategy. If my assumptions hold the truth, I will continue to focus on these selling points in my marketing efforts. If my assumptions do not show the truth, I will need to re-evaluate my assumptions and make changes to my product or marketing strategy accordingly. 6 Customers find my soap packaging and branding I wait for the feedback from my customers to show how appealing. good or bad ratings are on the benefits of my products. STEP 2: Customer Interview Questions STEPS 3-4: Customer Interview Results