STEP $4$ OF $6$

Marketers often set prices based on a desired margin. Margin is the difference between the price you sell an item at and its cost to you.

Enter $40$ under Set Global Store Margin and then click OK$.$ Forty percent is a reasonable margin for this type of business.

Next, click Actions $$ Radio Advertising

Your target market is mostly younger people.

Based on the descriptions of the radio stations, which seems more likely to reach your target market?

WPOP

WLRK