Question: STEP 4 OF 8 Using a marketing concept called segmenting, you can get more specific information about particular demographic groups. Under the column labeled Include

STEP

4

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Using a marketing concept called segmenting, you can get more specific information about particular demographic groups. Under the column labeled Include People Who Answered, uncheck the boxes next to Couple and Business. You now see the survey results for families only.

Compared to the overall population, families will pay:

About the same

Less

STEP 4 OF 8 Using a marketing concept called segmenting, you

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