Question: Step three: Which tools, if any, do you feel the university could add to its IMC mix? How do you feel these tools will help

Step three: Which tools, if any, do you feel the

Step three: Which tools, if any, do you feel the university could add to its IMC mix? How do you feel these tools will help better communicate with prospective students? Step four: Write a memo to the university's communications officer, evaluating how effectively you feel the university is using IMC to attract prospective students. Detail what you feel they could do to improve

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