STEP TWO: REVIEW THE COMPETITION (10/100) Go to the four competing companies' websites: Limp Lizard, Smoke...

 

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STEP TWO: REVIEW THE COMPETITION (10/100) Go to the four competing companies' websites: Limp Lizard, Smoke Incorporated BBQ, Texas BBQ Joint, and Marty's on Park. Read through the websites, watch any videos, and then record your impressions of each website. Answer the same questions for competing websites (when applicable) as you did for Dinosaur Bar-B-Que's website. STEP THREE: CREATE A PERCEPTUAL MAP (10/100) Once you've reviewed all the websites, create a perceptual map based on the following four categories: 1. Healthy options 2. Unhealthy options 3. Expensive meals 4. Inexpensive meals STEP FOUR: WATCH THE CASE STUDY VIDEO (5/100) Watch the Case Study Video. Make note of how your perceptions either match or differ with what Dinosaur Bar-B-Que thinks customers perceive their business to be and the common concerns they have. STEP FIVE: CREATE A PERCEPTION REPORT AND REPOSITIONING PLAN (total 60/100) Create a marketing research plan for the company to facilitate reporting on customers perceptions. The plan should address consumer demographics, psychographics, and behaviours. (10/100) Conduct a focus group with your group members. Create a report of the findings of the focus group. (20/100) Based on the results create a repositioning plan for Dinosaur Bar-B-Que. The plan should include: things to remove and add to the website, possible advertising campaigns, steps to take on social media, and any changes to the business itself. (30/100). STEP TWO: REVIEW THE COMPETITION (10/100) Go to the four competing companies' websites: Limp Lizard, Smoke Incorporated BBQ, Texas BBQ Joint, and Marty's on Park. Read through the websites, watch any videos, and then record your impressions of each website. Answer the same questions for competing websites (when applicable) as you did for Dinosaur Bar-B-Que's website. STEP THREE: CREATE A PERCEPTUAL MAP (10/100) Once you've reviewed all the websites, create a perceptual map based on the following four categories: 1. Healthy options 2. Unhealthy options 3. Expensive meals 4. Inexpensive meals STEP FOUR: WATCH THE CASE STUDY VIDEO (5/100) Watch the Case Study Video. Make note of how your perceptions either match or differ with what Dinosaur Bar-B-Que thinks customers perceive their business to be and the common concerns they have. STEP FIVE: CREATE A PERCEPTION REPORT AND REPOSITIONING PLAN (total 60/100) Create a marketing research plan for the company to facilitate reporting on customers perceptions. The plan should address consumer demographics, psychographics, and behaviours. (10/100) Conduct a focus group with your group members. Create a report of the findings of the focus group. (20/100) Based on the results create a repositioning plan for Dinosaur Bar-B-Que. The plan should include: things to remove and add to the website, possible advertising campaigns, steps to take on social media, and any changes to the business itself. (30/100).

Answer rating: 100% (QA)

STEP TWO REVIEW THE COMPETITION 10100 Visit the websites of Limp Lizard Smoke Incorporated BBQ Texas BBQ Joint and Martys on Park Evaluate the websites based on design user experience menu offerings a... View the full answer