Question: Stephanie is concerned about identifying underlying needs instead of simply focusing on existing demands. All of the following questions, if asked during her research, would
Stephanie is concerned about identifying underlying needs instead of simply focusing on existing demands. All of the following questions, if asked during her research, would help Stephanie
EXCEPT:
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Part
A
Would Spa World customers be interested in similar services and products delivered at their homes?
B
Would Spa World customers value health and beauty advice even if following that advice did not lead to a purchase of a currently existing Spa World product or service?
C
When customers visit Spa world, are they more interested in solving their everyday problems or are they more interested in forgetting about those problems?
D
Would Spa World be more focused on identifying underlying customer needs if it had originated as a division of a larger organization?
E
To what extent are potential visitors to Spa World motivated by concerns about health as opposed to improving their appearance?
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