Stock keeping units refer to the:

Multiple Choice

• different features of a product.
• individual items within each product category.
• products in the shopping basket of a customer.
• additional free items that a customer receives with a product.
• benefits offered along with a single product.

Neon Corp., an electronic goods manufacturing company, uses the picture of an animated kangaroo on its product. This picture helps in creating distinction from its other competitors in the market. This picture is an example of a:

Multiple Choice

• brand catch phrase.
• brand jingle.
• brand logo.
• brand slogan.
• brand tag line.

Tremblay Inc., a soft-drink company, has a number of local and regional soft-drink brands such as Peppy and Mild. Peppy and Mild are examples of:

Multiple Choice

• public brands.
• family brands.
• home brands.
• individual brands.

The nonphysical attributes of a product, including product warranties, financing, product support, and after-sale service are called the:

Multiple Choice

• core customer value.
• product mix.
• augmented product.
• brand service.
• customer lifetime value.

Krisnak Inc., a scented candle manufacturer, introduced a different range of candles with exotic scents such as ice mint, desert flower, and sea breeze. What change in the product mix was made by Krisnak Inc.?

Multiple Choice

• It changed the number of stock keeping units.
• It added a new product line and increased product line depth.
• It changed the product category by replacing an entire product line.
• It changed the brand orientation.
• It increased product mix breadth.

Clark Inc., a chain store, markets paper, food, household cleaning supplies, medicine, cosmetics, and oral-care products. Under oral-care products, Clark markets a brand of toothpastes available in three sizes and two formulations (paste and gel). Out of these, paper, food, household cleaning supplies, medicine, cosmetics, and oral-care products constitute the:

Multiple Choice

• product line offer.
• product mix spread.
• product line spread.
• product mix breadth.
• product line depth.

Which of the following is NOT true about labelling?

Multiple Choice

• It can be used as a promotional tool
• Canadian companies in the food industry must use both official languages for labeling the products
• It identifies the product brand
• It must reflect ingredients and quantities
• The Consumer Packaging and Labelling Act and Regulations dictate all elements on the label

When developing or changing a product, marketers start with the core customer value to determine what their potential customers are seeking.

Group starts

True or False

What is implemented by firms that focus on the rate at which their profits are generated relative to their investments rather than the absolute level of profits?

Multiple Choice

• Maximizing profits strategy
• Target return pricing strategy
• Target profit pricing strategy
• Value-based strategy
• Competitive parity strategy