Store Check Preparations $-$ In Class Team Workshop

Week $5$

raditional Retail

You will want to include, at a minimum the following for traditional retail stores. Be sure to assess your key competitive products as well as your own:

$($NOTE: Top $4$ competitors must be consistent on all sheets$)$

$1)$ Price: be sure you collect price$/$ml$,$ or price$/$gm so your price comparisons are valid

$2)$ price discounts: how much, how long; be sure you collect the information consistently for example $\%$ off, or $ off

$3)$ in$-$store promotions: B$1$G$1$F$,$ contest, coupon, etc.

$4)$ merchandising: displays, shelf wobblers, posters, in$-$store advertising etc.

$5)$ self presence: facings, inventory, shelf level $($top$,$ middle, bottom, end$-$of$-$aisle$),$ out of stocks

$6)$ visual impact of packaging $($sliding scale ranking $1$ to $5)$

The above is intended to provide direction. Make your own list of elements to assess based on your product and competitive products. Be sure your store check sheet is designed to be easy to use, easy to collect, accumulate and analyze the data.

A typical retail format is illustrated below: NOTE all sheet must have the student name, store name, and date completed.

Student Name:

Store Name & Location $$

Happy goat coffee $-229$ Rideau St$,$ Ottawa Ontario K$1$n $9$m$2$

Second cup $-100$ Bayshore Drive, Level $1$ Bayshore Shopping Centre, Ottawa ON K$2$B $8$C$1$

Equator $-412$ Churchill Ave N$,$ Ottawa ON K$1$Z $5$C$6$

Bridgehead $-109$ Bank St$,$ Ottawa ON K$1$P $5$N$5$

Date:

Competitive Product $1$ Competitive Product $2$ Competitive Product $3$ Competitive Product $4$ Our Product

Price$/$ml$.$

# of units

# of facings

Promotions

Display

Rank $1$ to $5$

Visual Impact of Packaging

Rank $1$ to $5$

Comments

Legend:

$5=$ very high impact, $1=$ low impact etc...

Online Stores

You will want to include, at a minimum the following for online stores. Be sure to assess your key competitive products as well as your own:

$1)$ price: be sure you collect price$/$ml$,$ or price$/$gm so your price comparisons are valid

$2)$ price discounts: how much, how long; be sure you collect the information consistently for example $\%$ off, or $ off

$3)$ Ease of finding the product: for example, how many clicks? how long does it take?

$4)$ Product description: level of detail, key benefits stated

$5)$ online promotions

$6)$ Availability: in stock?

$7)$ On site advertising: banner? pop up$?$ visual impact?

$8)$ Delivery options: timelines $($how long to receive$)$ and charges

Student Name: Sukhmanpreet kaur

Online store name and URL $$

Door dash

Uber eats

Date:

Competitive Product $1$ Competitive Product $2$ Competitive Product $3$ Competitive Product $4$ Our Product

Price$/$ml$.$

Availability

$($in stock$)$

Ease of finding

$(3$ of clicks$)$

Product Description

Rank $1$ to $5$

Online

Promotions

Delivery

Charges

Delivery

Timeline

On Site Advertising

Visual

Appearance

Rank $1$ to $5$

Comments

Legend:

Product Description

$5=$ comprehensive, key benefits clearly stated, $1=$ vague, limited detail

Visual Appearance:

$5=$ site is very visually attractive, $1=$ site is not visually attractive