Storing most data only once in order to more efficiently store data and increase data accuracy Using sophisticated statistical analysis to discover relationships among data not previously hypothesized Combining master files into large data repositories, which many application programs can access Using investi hypott relatio data Online Analytical Processing Data Mining Data Integration Allowing many authorized users to browse data to research a problem or obtain detailed information underlying a report Data Sharing Minimal Data Redundancy and Inconsistencies Data Independence Cross-functional Analysis The person responsible for coordinating, controlling, and managing the database DBA A program that manages and controls the interfaces between stored data, and the application programs that use the data DBMS Using queries to investigate hypothesized relationships among data Defining relationships among data so they can be used in the preparation of management reports Separating data and programs, such that each can be changed without changing the other