Storytelling is a creative approach to marketing used to communicate, educate, share, and connect with a brand's audience. 

Not only is it a valuable strategic tool, but it can be an important tactical tool as well. It lets marketers engage more deeply with consumers in a crowded media environment that fights for consumers' attention.

• Give an example of a brand that you think does a great job of storytelling through digital media and why.

• What is their story? How do they deliver it?

• What about the way their message is delivered makes consumers want to give the brand their time?

please use samsung as a brand

Answer rating: 100% (QA)

Solution Samsung is an excellent example of a brand that excels in storytelling through digital medi... View the full answer