Question: STP , Steps 3 - 4 - J . Eaton - 1 0 : Tuesday by 1 1 : 5 9 pm Points 0 Submitting
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Mass marketers such as Target and Walmart often ignore market segment differences and target the whole market with one offer. What is this approach to targeting?
Undifferentiated targeting
Differentiated targeting
Niche targeting
Micromarketing targeting
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