Strategic Analysis $(10$ Marks$)$: Leverage your understanding of the external environment from Part $2($You can reuse the above section here, easy $10$ marks if the above response is done well$).$

$$ External Analysis: Briefly summarise the external factors influencing Uber's business, including competitive forces, regulatory challenges, and market opportunities.

$$ Internal Analysis: Utilize insights from your essays to discuss Uber's internal strengths and weaknesses. Focus on its diversified business model, technological capabilities, leadership, and culture shift.