Strategic Brand Management

1. Marketing and a customer-centric approach
2. Defining a Brand
3. Brand Pyramid and Brand Ladder
4. Customer insight generation and social listening techniques
5. Brand Resonance and Brand Value Chain
6. Designing marketing programs to build brand equity, Brand Inventory and Brand Dimensions
7. Brand Elements: Packaging models
8. Perception Management - Industry approach and practice. Managing Brand Repositioning
9. Source of Brand Equity: Brand Awareness, Brand Association, Brand Recall. Brand recognition.
10. Emotional Branding: Freud's mind map and elements of Neuroscience
11. Measuring Brand Equity - Industry approach and practice
12. Measuring Brand equity and Brand repositioning..

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