Strategic business units are individual units representing different areas of business within a firm that have their

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Strategic business units are individual units representing different areas of business within a firm that have their own missions, business objectives, resources, managers, and competitors.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 29, 2024 02:43 AM

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Strategic business units are individual units representing different areas of business within a firm that have their

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International Marketing And Export Management

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