Strategic group mapping is a tectnique for determining Whether the collective impact of the five competitive forces is strong, moderate, or weak and which comparies are best shielded from the mast powerfy competitive forces. how many rivals are prodicable, who the industry leader is, and how blg a competities advantage the industry leader has. the diferent market postions that rival frms occupy in an industry and which companies are close competiors and which are distant competitors. what strategic moves key rivals are likely to make neat. industry key success factors.