Strategic Management" by Frank Rothaermel, Chapter $3,$ Case study, AirBnB, Define the relevant industry of AirBnB. In the five forces model, industry boundaries are drawn by

identifying a group of incumbent companies that face more or less the same suppliers and

buyers. This group of competitors is likely to be an industry if it also has the same entry

barriers and a similar threat from substitutes. In this model, therefore, an industry is defined

by commonality and overlap in the five competitive forces that shape competition.