Strategic Management

Case: Nantucket Nectars

Question 1 How did the founders of Nantucket Nectars meet their first investor? Not yet answered Points out of 1.00 Select one: a. They met him in a start-up event. Flag question b. They served his boat in Nantucket Harbor. c. The investor was recommended by a local bank. d. The investor was Tom's distant relative. Question 2 What disadvantages Nantucket Nectar faced as a small company? Not yet answered Select one: Points out of 1.00 a. Bigger competitors had stronger negotiation position with suppliers. Flag question b. Running own distribution business would have required a big brand. c. Under-capitalization did not allow expensive brand building campaigns. d. All above. Question 3 Nantucket Nectars' channel strategy in 1996 Not yet answered Select one: Points out of 1.00 a. Was similar to the New Age Beverage industry in general. Flag b. Was almost opposite to the New Age Beverage industry in general. question c. Emphasized heavily Convenience Chains. d. Relied on a big supermarket chain. Question 4 Which of following was NOT seen as a potential buyer for Nantucket Nectar Not yet answered Points out of 1.00 Select one: a. Seagram (Tropicana) Flag question b. Triac (Snapple, Mistic) c. Pepsi d. Arizona Beverage Company (Arizona Ice Tea) Question 5 What of following was NOT seen as potential benefit from a merger: Not yet answered Points out of 1.00 Select one: a. Scale economics decreasing costs. Flag question b. Increased sales through wider distribution. c. Getting bigger firm's corporate culture. d. Synergies from Nantucket Nectar's appealing story and acquirer's marketing experience. Question 6 According the case, why was Quaker Oats acquisition of Snapple a failure? Not yet answered Points out of 1.00 Select one: a. Consumers' didn't like the new products Quaker Oats introduced under Snapple's brand. Flag question b. Key employees in Snapple left after the acquisition. c. Quaker Oats mismanaged Snapple's distribution. d. All above