Question: strategic management, how would you answer ? This is a story of how a firm will decide which business-level strategy it will use. Students will

strategic management, how would you answer ?

This is a story of how a firm will decide which business-level strategy it will use. Students will have to think fast . Scenario: Company A wants to manufacture and sell various household products but have yet to decide whether they will be cheap standardized products or unique premium products, or a combination of both. Group 1 - What kind of business level strategy should the firm use

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