Strategic Management Individual Case Assignment Written Report Purpose: The purpose of the individual case assignment is to provide each student with an opportunity to research and apply strategic management concepts, content and creative problem solving to real world strategic situations. Each student will individually research and compose a compelling ten page "strategic review" on the brand Peloton Interactive Inc. Grading Criteria will be: 25\% - Research and Insights: presence of deep, relevant research and insights into the brand and a clear understanding of the current dilemmas and opportunities facing it. 25% - Analysis: application of strategy theory and integration of class concepts as well as content learned in the student's area of study. 25\% - Innovative Strategies: Demonstration of evidence-based, creative problem solving resulting in three new growth strategies. 25% Organization: proper headings, good paper organization, solid punctuation, grammar, spelling and sentence structure. Each paper should examine Peloton Interactive in great detail and provide the following sections. - Introduction - History and background of the brand - The key brand positioning, corporate strategies and competitive advantage that have guided the brand since its inception - Explanation of financial performance for the years 2019, 2020, 2021 and 2022 - Current environmental assessment - secondary and primary research required - Three proposed strategies that will drive Zoom's future growth over the next five years. Each strategy should have tactics and a key performance measure linked to it - Conclusion Each paper should use APA or MLA style for citations and references. (No fewer than ten references.) One electronic copy of the individual case assignment should be uploaded to Canvas before class on the due date. Late papers (automatic 10 point deduction) should be emailed to Dr. Kelley