Question: Strategic marketing planning is a three - phase process that represents the set of steps a marketer goes through to develop andImplement a strategic marketing
Strategic marketing planning is a threephase process that represents the set of steps a marketer goes through to develop andImplement a strategic marketing plan. These three phases of the process are planningImplementation, and control.The goal of this activity is for you to demonstrate your understanding of what these three phrases are as well as what specifically takes place during each of these phasesFirst, read the case about how Disney plans its marketing strategies. Then click and drag each Disney action to the step strategic marketing planning process that best represents thet ection in theCase: Effective marketing doesn't just happen, Firms like Disney plan their marketing strategies to adjust to changes in the environment, the competition, and their customers.Disney's objective is to create entertainment experiences based on storytelling. One of Disney's key strengths is its wellknown brand. Disney targets its Pleasure Island to singles and couples, Epcot to adults and familles with
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